Company

Apple

Consumer electronics, software, and services company known for iPhone, Mac, iPad, and Apple Silicon

HardwareSemiconductorsConsumer Tech

People

John Ternusexecutive, svp, hardware engineering, svp hardware engineering, svp, chief hardware technologies officer, evp Tim Cookceo Eddy Cuesenior vice president Mike Rockwellvp, executive

Investors

JPMorgan Anthropic

News

Interviews (8)

Eddy Cue on Apple's 50 years: launching the online store, 99-cent songs, and the iPhone moment

Mark Gurman: MacBook Neo is a game changer, but Apple's AI is still a mess

Ben Thompson: Apple still doesn't get the Vision Pro — just put a camera courtside and stop editing

Mark Gurman on Apple's secret Gemini deal, Siri's brand damage, and the race for smart glasses

Steven Sinofsky on Microsoft's antitrust era, Apple's AI talent problem, and parallels to the dot-com boom

Alex Kantrowitz on Apple's subdued WWDC, on-device AI as a developer unlock, and Google's Sergey Brin comeback

Alex Heath live from WWDC: no Siri upgrade announced, Apple stock drops, China regulatory risk mounts

Patrick McGee: Apple trained China's smartphone rivals and now faces an existential supply chain trap

News (43)

Apple blocks vibe-coding apps from App Store, freezing a $100M-valued startup's updates since December

John Ternus emerges as Apple's heir apparent as Tim Cook signals succession planning

Apple on pace to top $1B in AI app store revenue despite having no AI strategy of its own

Apple blocks vibe coding apps from App Store updates over code-execution policy

Apple launches $599 MacBook Neo and M5 chip lineup — the cheapest Mac in over a decade

Apple launching M5 Pro, M5 Max MacBook Pros, M5 MacBook Air, and new Studio Display XDR tomorrow

Apple acquires Drive to Survive Season 8 rights from Netflix for Apple TV+

Apple acquires Israeli audio AI startup Q.AI for nearly $2B

Apple plans to rebuild Siri as a full chatbot codenamed Campos, to be unveiled at WWDC 2026

John Ternus emerges as front-runner to replace Tim Cook as Apple CEO

Tim Cook reportedly told senior leaders he's tired and wants to step down — John Ternus emerges as frontrunner

Apple Card moves from Goldman Sachs to JPMorgan at a $1B discount on $20B portfolio

OpenAI poaches ~40 Apple hardware engineers in a month to build Jony Ive's device

Apple's Tim Cook succession planning intensifies as Financial Times reports John Ternus as likely heir

Apple TV lands 5-year F1 deal at $140–160M/year, replacing ESPN in the US

Apple secures five-year Formula One broadcast rights in the US for ~$750M

Apple upgrades Vision Pro with M5 chip but only 3,000 Vision OS-native apps exist

Tim Cook expected to step down as Apple CEO; hardware chief John Ternus tipped as successor

Apple shelves Vision Air to chase Meta on AI smart glasses

Apple's 2008 PA Semi acquisition: the $278M deal that created $500B in silicon value

Apple unveils iPhone 17 lineup: more compute, thinner Air, and India manufacturing shift

Google wins antitrust war: stock soars 7% as court blocks Chrome divestiture and allows Apple payments

Breaking: Apple strikes deal with Google to test Gemini-powered Siri, after Anthropic demanded $1.5B/year

xAI sues Apple and OpenAI, alleging monopolistic partnership blocks AI competition

Apple plots AI comeback with tabletop 'Pixar lamp' robot, home security cameras, and revamped Siri

New iPhone spotted in the wild with redesigned camera module; Apple foldable confirmed for 2026 at $2,000+

Apple is buying $500M in rare earth magnets — a supply chain bet tied to US manufacturing push

Apple succession signals: hardware chief John Ternus tipped as next CEO, COO Jeff Williams stepping down

Meta poaches Apple's top AI researcher amid growing internal turmoil at Apple

Apple weighs outsourcing Siri to Anthropic or OpenAI in major strategic reversal

Apple under pressure at WWDC: real-time translation announced, Siri reboot delayed again

Apple's AI strategy is failing on five fronts, per Ben Thompson analysis

Apple Intelligence still broken: seven years after Google AI hire, Siri features remain undelivered

Apple blocks Epic Games' Fortnite App Store submission, setting up potential new lawsuit over approval process

Apple partners with Synchron to enable iPhone control via brain implants

Apple absorbing $900M in tariff costs this quarter but price hikes likely ahead

EU delays Apple and Meta fines ahead of US trade talks, buying time on Digital Markets Act enforcement

Trump exempts electronics from China tariffs then reverses course, leaving Apple in limbo

Apple and SpaceX clash over satellite spectrum as Starlink-iPhone deal nears

Apple reshuffles AI leadership, moves Vision Pro creator Mike Rockwell to lead Siri

Apple's iPhone 16e launches at $599 with a homegrown C1 modem — a multi-billion-dollar, seven-year engineering feat Apple is deliberately underselling

Apple cancels AR glasses project, signaling deeper product vision crisis

Starlink coming to iPhones via secret Apple and T-Mobile deal

Mentioned (11)

US v. Google timeline whiteboard breakdown: from 2002 Safari deal to yesterday's verdict

Ben Thompson's take: Google's strategy of sharing monopoly profits made its antitrust remedy too costly to undo

Apple Vision Pro is stalling: no immersive content, niche sales, and a 2027 meaningful upgrade still two years away

Elon vs. Sam: xAI threatens Apple with antitrust lawsuit over App Store featuring

What should Apple do with $100B? Hosts debate M&A, vertical integration, and AI strategy

WWDC 2025 recap: Apple's Liquid Glass redesign draws mixed reactions from designers and tech commentators

Apple loses ground in China as Google and Meta face existential antitrust threats in the US

Apple's China supply chain: a 40-year codependency that can't be unwound overnight

Apple's China supply chain crisis: why Tim Cook's masterpiece may become his undoing

Ben Thompson pans Apple's Metallica Vision Pro concert: wrong format, wrong editing approach

John Gruber's Apple Intelligence post-mortem: 'That's All She Wrote'