Company

Heracles Media

Media and advertising strategy consultancy focused on mobile growth, advertising economics, and platform dynamics; publisher of the Mobile Dev Memo newsletter

Media & EntertainmentMarketing & Sales

People

Eric Seufertfounder

News

Interviews (2)

Eric Seufert: ChatGPT's ad launch mirrors Netflix's slow start — the real question is how fast OpenAI can build a Meta-style ad stack

29 Jan 2026

Eric Seufert: OpenAI running ads is inevitable — and it will be the most important new ads platform in a decade

16 Oct 2025