Figma launches four products at Config 2025: Sites, Make, Buzz, and Draw
May 7, 2025
Key Points
- Figma launches Sites to let designers publish functional websites directly without engineering handoff, eliminating a historical friction point where pixel-perfect designs get rebuilt from scratch.
- Figma Make uses AI to turn natural language prompts into working prototypes, betting that reaching 60-70% quality fast enough to validate ideas justifies shipping before heavy polish.
- Figma Buzz generates on-brand visual assets at scale, addressing enterprise consistency problems while creating a consumer funnel that could drive corporate adoption through Gmail-style adoption patterns.
Summary
Figma announced four products at Config 2025: Sites, Make, Buzz, and Draw. Each one compresses the time between initial idea and shipped product.
Figma Sites
Designers can now publish functional websites directly from Figma without handing off to engineers for rebuild. Historically, pixel-perfect designs would be approximated or rebuilt from scratch by frontend teams. Sites gives designers direct control over the final output and lets non-technical users ship without waiting for developer resources.
Figma Make
Natural language prompts turn into working prototypes and apps using AI. Users can prompt their way to functional products rather than spending hundreds of hours on planning and iteration. The approach mirrors industry thinking that with engineering costs dropping, reaching 60–70% of final quality fast enough to validate ideas is worth more than spending heavily on polish.
Figma Buzz
AI generates visual assets at scale while maintaining brand consistency. Brand teams would historically build identity guides in Figma only to watch team members distort or diverge from the system. Buzz lets any employee generate on-brand assets—emails, ads, event designs—within a single tool. The use case spans enterprise, where it forces consistency across thousands of employees, and consumer work like wedding invitations and personal projects. Consumer adoption could eventually drive enterprise adoption, similar to the Gmail model.
Figma Draw
Vector editing and illustration tools now live directly inside Figma, eliminating the need to leave the platform for complex illustration work.
All four products address long-standing user requests. The scale of Config itself signals Figma's confidence in its position as the central hub for design-to-product workflows. The portfolio attacks the full journey from individual idea through brand operations at scale to complete creative tool capability.