Vitamin Shoppe founder lists $89M Hamptons estate with 9-hole golf course
Jul 25, 2025
Key Points
- Vitamin Shoppe founder Jeffrey Horowitz lists his 3.5-acre Hamptons oceanfront estate for $89 million, down roughly 30% from a $125 million asking price earlier this year.
- The property includes a nine-hole golf course, arcade, and eight-bedroom main house; the listing allows separate purchase of the 1.5-acre golf parcel for $15 million.
- Horowitz sold Vitamin Shoppe to Bear Stearns for roughly $300 million in 2002 and later exited Vitacost when Kroger acquired it in 2014; the family is downsizing now that their children are grown.
Summary
Jeffrey Horowitz, founder of Vitamin Shoppe, is listing his oceanfront Hamptons estate in Sagaponac, New York for $89 million. The 3.5-acre property includes a nine-hole golf course, an arcade, outdoor pool, pavilion, and eight bedrooms in roughly 9,000 square feet. Horowitz and his family bought the land in the mid-1990s for $2.68 million and built the estate in 1998.
The listing splits into two parcels. The two acres holding the main house are priced at $75 million, while the 1.5-acre golf course parcel is listed separately at $15 million. The property was shopped quietly earlier this year at $125 million before being repriced down roughly 30% to the current ask.
Horowitz founded Vitamin Shoppe in 1977 during the height of fitness culture. He sold the company to Bear Stearns for approximately $300 million in 2002, then took an executive role at Vitacost, which Kroger later acquired in 2014. The family is selling because their children are grown. They maintain additional homes in New York City and on Fisher Island in Florida.
The $89 million ask sits in the upper range for the Hamptons market. A comparable waterfront home in Sagaponac is asking $85 million, and an $80 million waterfront house recently went into contract in East Hampton. The most expensive home ever sold in the Hamptons was an East Hampton property that fetched $137 million in 2014.