Apollo takes Soho House private at $9/share as company finally approaches profitability
Aug 18, 2025
Key Points
- Apollo takes Soho House private at $9 per share in a $2.7 billion deal, allowing the company to operate without quarterly earnings pressure as it approaches profitability.
- Controlling shareholders Ron Burkle and Yucaipa roll their equity into the private go-forward company while public shareholders receive the buyout price.
- Ashton Kutcher joins the board as the deal delivers outcomes activist investor Dan Loeb had sought.
Summary
Apollo is taking Soho House private at $9 per share in a $2.7 billion deal. Public shareholders receive the $9 buyout price. Controlling shareholders Ron Burkle and Yucaipa are rolling their equity into the private company. Ashton Kutcher is joining the board.
Soho House, founded in London in 1995, went public in 2021 but struggled to reach profitability until recently. The company operates a global network of private members' clubs, hotels, and beach clubs in major cities including New York, Miami, Los Angeles, and Malibu. Monthly membership costs roughly $500, with premium offerings like the Little Beach House membership at $6,000 annually.
Taking the company private removes quarterly earnings pressure and gives management room for business model changes or strategic pivots that would spook a public stock. Activist investor Dan Loeb has pushed for changes, and the transaction appears to deliver what he sought.
The brand was built on explicitly rejecting finance professionals as members, a positioning that became central to its identity. Soho House is now being taken private by Apollo, a major financial investor, when it needed $2.7 billion in capital.