Dual Entry raises $90M Series A to build an AI-native ERP with same-day migration
Oct 2, 2025 with Santiago Nestares
Key Points
- Dual Entry closes $90M Series A to displace legacy ERPs by automating data migration to 24 hours, eliminating the switching costs that historically lock in customers.
- The company lets prospects run live trials on their own data in parallel with incumbent systems before committing, a mechanic that has driven customers to accelerate switches after quantifying labor savings.
- Dual Entry counts publicly listed enterprises running consolidated books on its platform, signaling credibility for upmarket expansion beyond its current mid-market focus.
Summary
Dual Entry has closed a $90 million Series A and is emerging from roughly a year of stealth to challenge the legacy ERP market with an AI-native platform built around same-day data migration. The company was founded by Santi and a co-founder who previously ran a product company and endured a nine-month ERP migration themselves, a experience that directly motivated the build.
The core thesis is that ERP switching costs, not product quality, are what lock customers in. Industry implementation failure rates exceed 50%, and professional services fees routinely run two to three times the software license cost. Dual Entry's answer is a perpetual migration engine that connects to a prospect's existing system, authorizes data access via a single link, and has live data flowing within 24 hours. In many cases, the customer is effectively running on Dual Entry before a formal sales decision is made.
The go-to-market model is built around this trial mechanic. Prospects can run Dual Entry in parallel with their incumbent ERP, using their own live data, for as long as it takes to reach confidence, including through to contract renewal. The company claims this eliminates the trust barrier that has historically made ERP displacement nearly impossible. Customers using the trial frequently accelerate their switch after quantifying labor savings, typically two to three headcount worth of manual categorization and recurring journal entry work.
Dual Entry is targeting the mid-market, with customers ranging from companies generating as little as $5 million in revenue up to publicly listed enterprises running the platform across their full consolidated books. The company emphasizes those public-company deployments cover the entire entity, not a subsidiary or single department, as a credibility signal for upmarket expansion.
AI's role is concentrated in data mapping, the step in migrations historically handled by offshore implementation teams over weeks with high error rates. Automating that layer is what makes same-day migration commercially viable. Growth to date has come entirely through customer referrals, and the company reported a spike in inbound demo requests coinciding with today's announcement.