David Alade on Sorce: AI job-application app that has facilitated 25,000+ interviews via browser agents
Dec 3, 2025 with David Alade
Key Points
- Sorce has facilitated 25,000+ interviews in a year by automating job applications via browser agents that fill out forms across 1.5 million scraped ATS listings from Workday, Greenhouse, and Ashby.
- The YC-backed startup has grown almost entirely through organic social content, accumulating over 100 million views on TikTok and Instagram without paid marketing or employer partnerships.
- Sorce abandoned its paid-swipe model and currently has no meaningful revenue, betting on eventual employer monetization once it moves upmarket, leaving defensibility against job boards an open question.
Summary
David Alade is the co-founder of Sorce, a YC-backed job application app built around a Tinder-style swipe mechanic. Users upload a resume once, fill out a single application profile, and then swipe right on roles. Browser agents handle the rest, auto-completing application forms across company career sites in the background.
Sorce doesn't partner with employers directly. It scrapes listings from ATS platforms — Workday, Greenhouse, Ashby — giving it roughly 1.5 million live jobs on the app. Alade argues this is standard practice in the industry; around 80% of jobs on Indeed are also scraped from ATS systems, which exist to manage candidate pipelines rather than gate job distribution.
25,000+ interviews facilitated over the past year is the headline traction figure, spanning roles from software engineering at Anduril to line cook positions. Growth has been driven almost entirely by organic social content — the two founders have accumulated over 100 million views on TikTok and Instagram, with roughly 72,000 Instagram followers, by filming themselves talking about the product.
Revenue model
Sorce previously charged users for additional swipes but has since moved to a largely free model. There is currently no meaningful revenue. The plan is to eventually monetize through the employer side — faster matches, higher applicant volume — following a traditional job board playbook. For now, Alade says the company is deliberately ignoring revenue and staying product-focused.
The round is described as essentially closed. The longer-term competitive question is whether Sorce can build a defensible position against incumbents once it moves up the funnel toward employer relationships, given the product today is primarily an application-form automation layer rather than a matching or sourcing engine.