Google plans to add ads to Gemini in 2026

Dec 8, 2025

Key Points

• Google plans to introduce advertising into Gemini, its AI assistant, starting in 2026, marking a push to monetize generative AI without cannibalizing existing revenue.
• The move suggests Google sees a viable commercial model in injecting ads into LLMs, a strategy the industry has debated but not yet widely deployed.
• Google's decision follows industry conversations about why AI companies have delayed advertising in their products, including discussions with Perplexity's leadership and Google's own executives.