American Housing Corporation wants to cut on-site labor by 95% and deliver fixed-price row homes nationwide

Summary

Bobby Fijan, co-founder of American Housing Corporation, is building row homes for young families in cities using factory manufacturing to cut on-site labor by 95% and deliver fixed-price homes nationwide. The company, founded in 2024, operates as a vertically integrated manufacturer, general contractor, and real estate developer. The team includes Riley (engineer), Gimbaland Wills (co-founder), and Harris, working together for about 18 months with the first house completed.

Manufacturing model

American Housing builds homes entirely in its Austin factory, producing panels and parts that ship to sites nationwide. Factory production decouples construction cost from geography. Traditional labor-reliant building makes San Francisco homes far more expensive than Houston homes; factory production sets a fixed price regardless of location. Current factory capacity is 40 homes per year. The company is already sold out on projects for 2026 and 2027 and is fundraising to move to a larger facility capable of producing 1,000 homes annually.

Vertical integration

Fijan argues that previous ventures failed by building manufacturing systems and selling them to third-party developers, who used them inconsistently or resisted process change. American Housing owns the full stack of technology, construction, and real estate deployment, so it can optimize the entire system and take on execution risk. This structure also forces the company to make projects pencil for real estate investors from day one rather than handing off a risky product to intermediaries.

Financing

The company operates as an opco-propco split. The opco holds the technology and serves venture investors. The propco deploys traditional real estate capital into individual projects. Each deal typically uses 65–70% construction debt with real estate equity filling the rest. This dual-capital structure lets Fijan tap real estate's appetite for long-duration inflation-hedged returns, which deploys tens of billions at scale, rather than confining himself to venture's smaller-check model.

Sales and ownership

Fijan targets young families who move to cities for jobs or school, then leave when they have children. American Housing homes are designed to keep them in place by being affordable and city-integrated. The company plans to sell homes outright initially and does not want to handle property management, though real estate capital may want to hold units long-term as rental assets. Homeownership drives community connection and equity building. Landlord capital gets stable cash flows and inflation protection.