Brett Adcock launches Harc, a new AI lab building 'personal intelligence' paired with next-gen hardware
Mar 24, 2026
Key Points
- Brett Adcock launches Harc, an AI lab pairing personal intelligence systems with custom hardware after eight months of stealth, positioning it as a universal interface between humans and machines.
- Adcock, who spent three years on embodied AI at Figure, argues current LLM chatbots are inadequate and envisions systems that maintain memory, personalize to users, and interact with the physical world.
- Harc operates as a separate company rather than embedding into Figure's existing humanoid robots, raising questions about whether the standalone approach or a consolidated product strategy makes better strategic sense.
Summary
Brett Adcock is launching Harc, an AI lab emerging from eight months of stealth. Harc builds personal intelligence—an advanced AI system paired with next-generation hardware designed as a universal interface between humans and machines.
Adcock spent three years on embodied AI at Figure before starting Harc. He views existing LLM chatbots as fundamentally limited. His vision for AGI is a system that listens and talks, maintains persistent memory, personalizes to each user, and can see and touch the world. Current products fall far short of that standard.
Harc's goal is to build a personal intelligence system that offloads mental workload and learns to think like the user, sometimes ahead of them. The company pairs this AI with custom hardware, though device specifics remain unclear. Adcock is requesting access rather than launching a public model immediately. Early adopters will need to benchmark the system against existing models and determine whether it delivers tangible value.
Adcock is not vertically integrating Harc into Figure AI's humanoid robots. He is building a separate company instead. This raises a structural question about whether the two products complement each other or whether consolidation would make more strategic sense. One possibility is that the hardware brain could be portable, allowing users to deploy the same intelligence across different physical platforms without buying duplicate systems. That framing remains speculative. The ambition is clear, but the strategic logic for a second company given Adcock's existing robotics infrastructure remains uncertain.